The Practitioner's Workshops

Category Management... How to Win Today!

Category Management has stood the test of time...

But success depends on your ability to continually adapt and provide meaningful value in an environment of increased retailer sophistication, data proliferation and competitive threats!

Although not all companies are fully leveraging Category Management to its fullest potential, this 'war-gaming' session will give you that edge!



“Bob Wong's breadth and depth of category management experience can help your company win in the retail space!  Bob's experience working with retailers of all sizes will bring value as you assess the priority of cat man in your organization and execute.”

Sr. Manager Category Strategy


What Will I Learn?

  • Foundational understanding of Category Management's evolution
  • Key best practices employed by winning companies
  • Current strengths and weaknesses of your Cat Man team
  • Strategic framework for leveraging Cat Man against company strategy

Benefits of Attending

  • Benchmark your capability today vs. where you want it to be
  • Assess opportunities to beat competition through war-gaming exercises
  • Understand how Cat Man can be leveraged to assess & activate strategy
  • Identify your roadmap for activating your new strategy

Who Should Attend?

  • Category Management Leadership
  • Sales Leadership
  • Category Managers
  • Other roles critically integrated with Category Management

“Going on one retail visit with Bob would be enough to realize his passion for our business.  He is constantly engaging in a process to understand the pulse of what motivates shoppers and delights consumers.  He is driven to understand beyond numbers and data and that enthusiasm is where the real actionable insights are garnered”

Director, Sales CPG Company

Bob has a unique ability to take complex business situations and come up with a strategic game plan to achieve results. He is an inspirational leader with a solid foundation built on fact-based, insights driven selling and he certainly helped me win with my customers

Sr. Manager Category Leadership



Private "War-Gaming" Workshop

Format:  Foundational education plus 'war-gaming' to flush out your strategy

Length:  up to 1 full day

Customized to your business:

Relevant:  We spend time up front to understand your business and challenges so that your session and learning is meaningful

Specific:  This workshop is focused on how Category Management can drive more value & results for your company

Actionable:  The 'war-gaming' excercises will provide you with practice and a roadmap to win


Contact us to learn more about private workshops tailored specifically for your company!

email us:           call us: (510) 468-4460